The Triesenburg Auto Corp. (TAC) is a newly organized and registered corporation with the Securities and Exchange Commission primarily organized to manage the distribution and retail operations of the King Long brand in the Philippines. It took over the distributorship of the King Long brand in the Philippines from Focus Ventures Inc. whose distributorship was terminated by Xiamen King Long last December 2015. TAC operates under the LICA Auto Group of the Limcaoco Family, their very first distributorship brand in the auto industry.
The LICA Auto Group (LICA) roots can be traced back in the 1960s.
It was over 55 years ago today when the TETRA Ford, added its sister company, the FORFOM Trading became a franchised dealer for FORD MOTOR COMPANY PHILS.
TETRA Ford grew to become one of the top performing Ford dealerships in the country with branches in several municipalities and towns in the region, particularly in the province of Cavite, Laguna, Batangas and Rizal. During that time, Ford was the leading car brand in the country, with a commanding market share.
In 1994, TETRA re-engineered its car dealership businesses when it signed a dealership agreement with Nissan Motor Phils., Inc. (NMPI) and Universal Motors Corporation-Nissan (UMC) and build the Nissan Southwoods, the first integrated Nissan dealership in the country at that time. It exclusively covered the CALABRZON (Cavite, Laguna, Batangas, Rizal Region). Representing the TETRA group during the agreement signing with the NMPI and UMC executives were Managing Director Felix K. Limcaoco and the Chairman Emeritus, Felix H. Limcaoco, Jr.
Today, the LICA Auto Group is considered to be one of the largest multi-brand car dealer group in the country today.
Year after year, LICA continue to be recognized as best performing dealers in the following main stream auto brands; Nissan, Chevrolet, Hyundai, Honda, Suzuki, Volvo, Kia and Foton. The group now own and operate approximately 32 dealer outlets.
We stand at the threshold of a paradigm shift in the global auto industry. We have both harnessed the lessons from our 55 years of experience in the auto, hospitality, aftermarket, TBA, real estate development industry.
Our new partnership unfold a convergence of our paths as we look forward to an opportunity to write the next history with King Long Vans and Buses.